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Research papers

General comment on the seminar

Attitude is attitude, and motivation is motivation; and never the twain shall meet. This is the feeling one is left with after this seminar on Attitude and Motivation Research. In short, attitude and motivation researchers seem to me to be likely to...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: L. Collins
February 1, 1970
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Citation

Collins, L. (1970a, February 01). General comment on the seminar. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/general-comment-on-the-seminar


Research papers

Comments on mr. H. l. Bos' paper

Some important results for assessing marketing chances in different countries can be won by research in national stereo-types, especially those on qualities of goods produced in and by foreign countries.

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Wolfgang Meyer
February 1, 1970
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Citation

Meyer, W. (1970a, February 01). Comments on mr. H. l. Bos' paper. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/comments-on-mr-h-l-bos-paper


Research papers

Negro and white attitudes towards problems and progress in race relations in the United States

Considerable research is being conducted in the United States directed toward obtaining a better understanding of Negro and white attitudes towards problems and progress in race relations in America, Opinion Research Corporation has conducted a...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Robert M. Worcester
June 15, 1969
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Citation

Worcester, R. M. (1969a, June 15). Negro and white attitudes towards problems and progress in race relations in the United States. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/negro-and-white-attitudes-towards-problems-and-progress-in-race-relations-in-the-united-states


Research papers

What is interviewer bias?

There has been some misplaced mistrust of surveys of attitudes on the grounds that responses to attitude questions show more bias than responses on matters of fact (such as product usage and demographics). It has been suggested that one such source...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Jacqueline Twigg
June 15, 1969
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Citation

Twigg, J. (1969a, June 15). What is interviewer bias?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/what-is-interviewer-bias-


Research papers

Measuring knowledge and attitudes in the field of national savings

The National Savings Committee organises three forms of National Savings on behalf of the Government. A large scale motivation research enquiry was commissioned by the Committee with the primary purpose of providing advertising guidance. This paper...

Catalogue: ESOMAR Congress 1968
Author: Jean Morton-Williams
June 15, 1968
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Citation

Morton-Williams, J. (1968a, June 15). Measuring knowledge and attitudes in the field of national savings. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/measuring-knowledge-and-attitudes-in-the-field-of-national-savings


Research papers

Mass communication of political arguments

Within the scope of collectively sponsored consumer studies carried out on large probability samples from the adult Swedish population, questions have been put about attitudes towards political parties as well as towards business enterprises. At the...

Catalogue: ESOMAR Congress 1968
Author: Jarko Cerha
June 15, 1968
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Citation

Cerha, J. (1968a, June 15). Mass communication of political arguments. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/mass-communication-of-political-arguments


Research papers

Investigation of the market and the catering for the general public in CSSR (German)

Extensive research has been carried out in 1966 in Czechoslovakia in the field of catering for the general public. The aim of this research was to lay down the conception of public catering for the period of time up to 1980. The purpose of the...

Catalogue: ESOMAR Congress 1968
Authors: A. Alt, P. Pokorny
June 15, 1968
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Citation

Alt and Pokorny (1968a, June 15). Investigation of the market and the catering for the general public in CSSR (German). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/investigation-of-the-market-and-the-catering-for-the-general-public-in-cssr-german-


Research papers

Investigation of the market and the catering for the general public in CSSR

Extensive research has been carried out in 1966 in Czechoslovakia in the field of catering for the general public. The aim of this research was to lay down the conception of public catering for the period of time up to 1980. The purpose of the...

Catalogue: ESOMAR Congress 1968
Authors: A. Alt, P. Pokorny
June 15, 1968
×

Citation

Alt and Pokorny (1968a, June 15). Investigation of the market and the catering for the general public in CSSR. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/investigation-of-the-market-and-the-catering-for-the-general-public-in-cssr


Research papers

Do attitudes change before behaviour?

The controversy as to whether or not attitude change precedes behaviour change has raged for a considerable time. This paper reviews in detail the more recently published data on this subject: some of which would lead us to believe that attitudes can...

Catalogue: ESOMAR Congress 1968
Author: Jack Fothergill
June 15, 1968
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Citation

Fothergill, J. (1968a, June 15). Do attitudes change before behaviour?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/do-attitudes-change-before-behaviour-